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Austrian cryptocurrency exchange Bitpanda will launch a unified trading platform on January 29 that combines stocks, ETFs, cryptocurrencies, and precious metals under a €1 flat fee per trade, the company announced this week.
The platform gives European retail investors access to more than 10,000 financial instruments—including 8,000 stocks and 2,500 ETFs—alongside Bitpanda’s existing crypto offerings, with no custody fees, commission-free savings plans, and automatic tax reporting for users in Austria and Germany.
According to the company, the Bitpanda Unified Investing Platform combines Europe’s largest retail crypto offering with traditional financial assets, creating what it calls the continent’s broadest investment universe in a single mobile experience.
A standout feature is the ability to trade fractional shares, allowing smaller investors to gain exposure to high-priced equities and diversified ETFs without significant upfront capital. This feature aligns with Bitpanda’s long-standing mission of lowering entry barriers for everyday investors.
Pricing is where the Bitpanda Unified Investing Platform makes its most aggressive statement. Every stock and ETF trade will carry a €1 flat fee, with no hidden commissions, no custody fees, and no payment for order flow, according to the company.
Automatic tax withholding will be available immediately for users in Austria and Germany, removing a major pain point for retail investors in those jurisdictions.
Bitpanda says this reflects its focus on transparency and regulatory alignment—an increasingly important differentiator in Europe’s tightening financial landscape.
The Bitpanda Unified Investing Platform also introduces free deposits and withdrawals, zero-cost savings plans for stocks and ETFs, and advanced order types such as limit orders.
Users can transfer existing portfolios into Bitpanda in just a few clicks, enabling full portfolio consolidation inside one app.
Eric Demuth, Chairman and Co-Founder of Bitpanda, framed the launch as a defining milestone.
“Eleven years ago, we made crypto simple and secure for everyone,” Demuth said. “Now comes the next evolution: for the first time, we’re bringing all markets and asset classes together in a single app.”
The transition to the Bitpanda Unified Investing Platform will be supported by a pan-European brand campaign featuring Oscar-winning actor Christoph Waltz as brand ambassador.
The campaign spans multiple channels and includes interactive activations such as a Twitch Streamer Challenge and educational content formats aimed at younger investors.
Lukas Enzersdorfer-Konrad, CEO of Bitpanda, said accessibility is the driving force behind the platform’s design.
“With our €1 flat fee per trade and free savings plans for stocks and ETFs, we’re making investing as easy and intuitive as our market-leading crypto offering,” he said.
The launch of the Bitpanda Unified Investing Platform comes as the company weighs a potential Frankfurt IPO in the first half of 2026.
The Vienna-based firm could seek a valuation between €4 billion and €5 billion, with Goldman Sachs, Citigroup, and Deutsche Bank reportedly lined up to support the offering.
As Bitpanda transitions from a crypto bull-market winner to a diversified financial platform, execution risk rises—but so does opportunity.
If successful, the Bitpanda Unified Investing Platform could reshape how millions of Europeans invest, trade, and build wealth across asset classes.
