Binance records $6 billion in unrealized Bitcoin profits as BTC holdings surge

Binance, the world’s largest cryptocurrency exchange, has recorded a staggering $6 billion in unrealized Bitcoin profits, according to recent data. With 60,000 BTC in its reserves, acquired at an average price of $56,000, the exchange stands to gain massively if Bitcoin maintains its current price of $105,970.

This revelation comes as the crypto market rebounds from a turbulent year, proving that even amid regulatory crackdowns and fierce competition, Binance remains a dominant force. But with rivals like Coinbase and Crypto.com gaining ground, can the exchange maintain its lead while holding onto its unrealized Bitcoin profits?

Binance’s $6 billion Bitcoin windfall

The unrealized Bitcoin profits held by Binance highlight the exchange’s strategic accumulation of BTC during market downturns. Analysts suggest that if Bitcoin’s price continues to rise, these unrealized gains could grow even larger, potentially giving Binance unprecedented leverage in the crypto economy.

Data from CryptoQuant reveals that Binance’s average Bitcoin purchase price was $56,000, meaning its current holdings have nearly doubled in value. With $6 billion in unrealized Bitcoin profits, the exchange has a financial cushion that few competitors can match.

But the big question remains: Will Binance sell its BTC, or hold for even greater gains?

User trust remains high despite market shifts

Despite the growing popularity of self-custody wallets, Binance continues to attract millions of users. The exchange now boasts over 275 million registered users, with $100 trillion in cumulative trading volume—a testament to its enduring appeal.

In May-June 2025, Binance saw a $55 million net inflow in a single day, signaling renewed confidence after a period of withdrawals. The exchange’s hybrid model—combining security with trading flexibility—keeps users locked in, even as decentralized alternatives gain traction.

Staking rewards, low fees, and deep liquidity further cement Binance’s position as the go-to platform for both retail and institutional traders. And with $6 billion in unrealized Bitcoin profits, it has the reserves to weather future market storms.

Competition heats up as rivals close in

While Binance still leads with 25.4% of the spot market, competitors are making serious moves:

• Crypto.com surged to 8.66% market share in 2024

• Bitget’s spot volume jumped 97.6% in December

• Coinbase International’s derivatives trading grew 376%

Even with these challenges, Binance’s unrealized Bitcoin profits give it a unique advantage. The exchange has survived regulatory battles—including a now-dropped SEC lawsuit—and emerged leaner and more resilient.

What’s next for Binance and its Bitcoin stash?

The $6 billion in unrealized Bitcoin profits positions Binance as a major market influencer. If it decides to sell even a fraction of its holdings, it could trigger significant price movements.

For now, the exchange seems content to hold and accumulate, betting on Bitcoin’s long-term growth. But in the fast-moving crypto world, strategies can change overnight.

One thing is certain: Binance’s unrealized Bitcoin profits will remain a key factor in the crypto market’s evolution. Whether it cashes in or holds firm, the ripple effects will be felt across the industry.