BingX kicks off WLFI listing carnival amid Trump-token volatility

The BingX WLFI listing carnival went live this week, marking the spot-market debut of $WLFI, the governance token of World Liberty Financial (WLF). The event is accompanied by a large-scale promotional campaign, with 900,000 WLFI tokens allocated for rewards through deposits, trading, and referrals.

According to BingX, users can participate by reserving tokens, making deposits, or inviting others to join. The campaign introduces a prize pool of up to 280,000 WLFI, distributed on a first-come, first-served basis, with additional tokens available via lotteries, trading targets, and referral incentives.

“The BingX WLFI listing carnival is designed to drive liquidity and reward early adopters,” a BingX spokesperson said in a statement. “With over 900,000 tokens allocated, this is one of the largest exchange-backed token promotions of the year.”

Trump family’s deep ties to WLFI

The launch of the BingX WLFI listing carnival has drawn attention not only for its scale but also for the political and financial backing behind WLFI. The Trump family controls roughly 60% of WLF and reportedly receives 75% of token sale proceeds. At launch, the family held about 22.5 billion WLFI tokens, valued at more than $5 billion at the time.

World Liberty Financial has positioned WLFI as part of a broader vision to tie digital assets more closely to the U.S. dollar. Earlier this year, WLF introduced the $USD1 stablecoin, which now holds a market capitalization of $2.6 billion. While this lags behind market leaders Tether ($USDT) and Circle ($USDC), it demonstrates that WLF has secured a foothold in the fast-growing stablecoin sector.

“WLFI isn’t just another governance token — it’s a politically charged project with global visibility,” said Clara Medici, Senior Analyst at Chainalysis. “That combination brings opportunity but also unusual risks for investors.”

Market reaction and volatility

Despite the promotional momentum around the BingX WLFI listing carnival, WLFI’s market debut has been turbulent. The token initially traded above $0.30, briefly peaked near $0.40, and then fell between 12% and 50% within days. As of this week, WLFI trades around $0.16, still implying a multibillion-dollar valuation.

In an attempt to stabilize price action, WLF conducted a token burn of 47 million WLFI which is roughly 0.19% of the circulating supply. The move was intended to create scarcity and bolster investor confidence, though market sentiment remains mixed.

“Token burns can provide short-term support, but the underlying demand is what matters most,” — Markus Thielen, Head of Research at 10x Research, told clients. “The real test will be whether WLFI can generate sustainable utility beyond speculation.”

BingX bets on carnival momentum

The BingX WLFI listing carnival reflects a broader strategy by the exchange to tap into politically high-profile projects while expanding its presence in global markets. With multiple reward mechanisms from referral bonuses to trading-based incentives as BingX hopes to attract both retail traders and larger liquidity providers.

Observers note that the carnival arrives just weeks before another Trump-linked crypto initiative: the planned launch of American Bitcoin Company on Nasdaq later in September. If successful, it could further amplify WLFI’s visibility and reinforce BingX’s bet on the project’s prominence.

“Exchanges are competing not just on fees but on cultural relevance,” said Emily Parker, Managing Director at Crypto Council for Innovation. “By tying itself to one of the most headline-grabbing projects of the year, BingX is signaling its intent to be more than a trading venue.”

For crypto investors, the BingX WLFI listing carnival offers both an opportunity and a warning. The scale of rewards and Trump family involvement create a uniquely high-profile entry point, but WLFI’s sharp volatility highlights the risks of chasing politically driven tokens.

Whether the carnival ultimately boosts confidence in WLFI or simply accelerates speculative trading remains to be seen. For now, it cements BingX’s role at the center of one of 2025’s most closely watched token launches.