The Cardone Capital crypto pivot toward digital assets has shocked markets after the $5.1 billion real estate investment firm led by billionaire Grant Cardone purchased 1,000 Bitcoin (BTC) as part of its new treasury strategy.
The firm also announced plans to acquire an additional 3,000 BTC this year, marking a decisive entry into the digital assets market.
This acquisition, valued at over $101 million, positions Cardone Capital among the top corporate Bitcoin holders, surpassing major mining firms like Core Scientific and Cipher Mining. The Cardone Capital crypto pivot is an example of the growing trend of traditional investment firms diversifying into cryptocurrencies as a hedge against inflation and economic uncertainty.
Why Cardone Capital is betting big on Bitcoin
Cardone Capital’s CEO, Grant Cardone, took to X (formerly Twitter) to announce the purchase, calling it a fusion of “the two best-in-class assets”—real estate and Bitcoin. He said the Cardone Capital crypto pivot isn’t a one-off experiment, but part of a broader strategy to integrate Bitcoin into the firm’s long-term financial planning.
“We’re combining the stability of real estate cash flow with the growth potential of Bitcoin,” Cardone explained. “This is the first step in our Cardone Capital crypto pivot, and we’re just getting started.”
The firm, which manages over 14,000 residential units across the U.S., has built its reputation on high-yield multifamily properties. Now, with its Cardone Capital crypto pivot, it’s positioning itself as a hybrid investment powerhouse.
The 10X Miami River Bitcoin Fund: A blueprint for the future
The Cardone Capital crypto pivot gained momentum earlier this year with the launch of the 10X Miami River Bitcoin Fund, a dual-asset fund combining a 346-unit commercial property in Miami with $15 million in Bitcoin. Cardone revealed that the idea came from his brother, who envisioned a model where real estate cash flow fuels further Bitcoin acquisitions.
“The fund’s success proved that investors want exposure to both worlds,” Cardone told Cointelegraph. “Now, with our Cardone Capital crypto pivot, we’re scaling that vision across our entire portfolio.”
Metaplanet and MicroStrategy: Cardone Capital joins the corporate Bitcoin race
Cardone Capital isn’t alone in its aggressive Bitcoin strategy. Japanese investment firm Metaplanet recently added 1,111 BTC to its treasury, bringing its total holdings to 11,111 BTC (worth $1.12 billion). Meanwhile, MicroStrategy’s Michael Saylor hinted at another major purchase, tweeting,
“Nothing stops this orange.”
The Cardone Capital crypto pivot places the firm in direct competition with these industry heavyweights. Analysts suggest that as more institutional players enter the market, Bitcoin’s role as a corporate reserve asset will only grow stronger.
What’s next for Cardone Capital’s crypto pivot?
With plans to acquire 3,000 more BTC in 2024, the Cardone Capital crypto pivot is far from over. Experts predict that the firm’s move could inspire other real estate giants to follow suit, further blurring the lines between traditional and digital asset investing.
“This is a watershed moment,” said financial analyst Simon Gerovich. “The Cardone Capital crypto pivot proves that Bitcoin isn’t just for tech companies—it’s becoming a core holding for all kinds of businesses.”
Olivia Jackson is a US-based cryptocurrency writer and market analyst with a passion for decoding the complexities of blockchain technology and digital assets. With over five years of experience covering the crypto space, she specializes in breaking down market trends, regulatory developments, and emerging Web3 innovations for both retail and institutional audiences.
Her work has appeared in leading finance and tech publications, including CoinDesk, Decrypt, and The Block, where she provides data-driven insights on Bitcoin, DeFi, and the evolving regulatory landscape. Olivia is particularly interested in the intersection of traditional finance and decentralized systems, often exploring how macroeconomic shifts impact crypto markets.
