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Crypto.com has launched OG, a standalone prediction market platform exclusively for US users, after its event-based trading business grew 40-fold on a weekly basis over the past six months.
The new platform, operated through the company’s CFTC-registered derivatives arm, will allow users to trade contracts tied to real-world events ranging from sports outcomes to political and economic results, and plans to introduce margin trading—a first for the prediction market sector.
Prediction markets have experienced rapid growth as retail and institutional interest increases. They enable users to trade contracts linked to the results of real-world events, such as the Super Bowl winner or more general economic, political, cultural, and entertainment outcomes.
Crypto.com cited the rapid weekly growth as a key reason for creating a dedicated platform rather than keeping the feature embedded in its broader app ecosystem.
“We’ve experienced 40x weekly growth in our prediction market business over the last six months. This type of growth warrants a concerted effort with a standalone platform.” Kris Marszalek, co-founder and CEO of Crypto.com, said.
OG’s launch comes amid a surge in interest from major crypto exchanges and Wall Street firms alike, with several competitors rolling out E-trading products in recent months.
Coinbase, for example, entered the space in January through a partnership with the Kalshi prediction market platform, highlighting intensifying competition.
Prediction markets have grown from under $100 million per month in volume in early 2024 to more than $13 billion by the end of 2025.
According to industry estimates, and combined market activity from leading platforms like Polymarket and Kalshi reached $37 billion in predictions placed in 2025.
Analysts expect revenues in the sector to climb from around $2 billion annually to more than $10 billion by 2030.
As a CFTC-registered offering, OG differentiates itself from some decentralized competitors and positions itself within federally regulated frameworks that proponents argue bring greater oversight and legal clarity to event contracts in the U.S.
OG combines prediction trading with consumer-oriented design and social features. The platform offers leaderboards, community engagement tools, and real-time market-driven probability forecasts that reflect collective sentiment on event outcomes.
Traders can share views and interact, blending aspects of social networking with financial markets.
In an effort to attract users quickly, Crypto.com is offering up to $500 in rewards to the first one million users who sign up for the platform, underscoring aggressive growth ambitions ahead of marquee events that historically attract high trading volumes.
Another notable innovation planned for OG is margin trading on prediction contracts, which would allow users to leverage their positions, a feature not yet common among prediction market platforms and one that Crypto.com says will make OG the first to offer such functionality.
While Crypto.com positions OG as a user-friendly, regulated entry into the prediction markets sphere, the broader landscape is becoming increasingly crowded.
Established players like Polymarket and Kalshi remain prominent, and other exchanges such as Kraken have signaled intentions to enter the space in 2026.
Nick Lundgren, CEO of OG and Chief Legal Officer at Crypto.com, talked about the growth potential of the sector, noting that the company was the first to offer federally licensed sports prediction contracts in the United States.
He also claims that he sees a massive opportunity to provide fans with an all-encompassing platform where it pays to be right.
The launch of OG highlights both the maturation of prediction markets as a financial product and the emerging tension between regulated approaches and more decentralized, blockchain-native alternatives.
