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The Bitcoin treasury plan unveiled by Dutch firm Amdax has shaken up the European crypto landscape, with the company targeting 210,000 BTC—roughly 1% of the total supply—as part of a bold accumulation strategy.
If successful, the move could redefine how corporations treat Bitcoin, transforming it from a speculative asset into a cornerstone of institutional reserves.
In its statement, Amdax emphasized that despite the recent short-term slump in Bitcoin’s price, the long-term vision remains clear: building a dedicated Bitcoin treasury plan that mirrors the strategies of global giants like MicroStrategy.
The Bitcoin treasury plan from Amdax highlights the ongoing trend of corporations increasing their exposure to Bitcoin.
Amdax, already a regulated Dutch crypto exchange, offers custody, transfers, staking, and trading services.
The company became one of the first in the Netherlands to secure a MiCAR license, granting it permission to operate across the European Union under new regulatory standards.
“While Bitcoin has been the best performing major asset in the past 10 years with fast adoption as digital capital, it is still relatively small in investment portfolios,” said Lucas Wensing, CEO of Amdax, in an official statement.
“With now over 10% of Bitcoin supply held by corporations, governments, and institutions, we think the time is right to establish a Bitcoin treasury plan with the aim to obtain a listing on Euronext Amsterdam.”
To execute its ambitious Bitcoin treasury plan, Amdax will launch a dedicated entity called AMBTC (Amsterdam Bitcoin Treasury Strategy).
AMBTC will be listed on the Euronext Amsterdam stock exchange, giving institutional investors a regulated and accessible vehicle to gain Bitcoin exposure.
According to Amdax, AMBTC will begin by raising capital through private investment rounds. Once funds are secured, the entity will launch its BTC acquisition program.
While no immediate purchases have been confirmed, AMBTC plans to accumulate Bitcoin gradually, depending on market conditions.
Importantly, although Amdax will initiate AMBTC, the new company will operate independently.
It will function as a private limited liability company, supported by Amdax’s infrastructure but guided by its own corporate treasury strategy.
The Bitcoin treasury plan announced by Amdax mirrors a global movement where corporations and institutions accumulate Bitcoin as a long-term reserve asset.
According to bitcointreasuries, corporate and institutional treasuries collectively hold around 3.67 million BTC, with nearly one million coins controlled by public companies.
However, recent months have seen a slowdown in treasury accumulation. Smaller entities have scaled back purchases, with only 40 BTC needed to enter the top 100 corporate treasuries.
Giants like MicroStrategy and Japan’s Metaplanet dominate the landscape, holding substantial reserves that continue to influence market dynamics.
Amdax’s plan, if successful, would place it among the most significant corporate holders of Bitcoin globally—potentially rivalling existing treasury leaders.
Industry experts suggest that Amdax’s Bitcoin treasury plan could serve as a blueprint for other European firms seeking regulated exposure to digital assets.
“Europe has lagged behind the U.S. when it comes to corporate Bitcoin adoption,” said Daniel Batten, a climate tech investor and Bitcoin advocate.
“Moves like Amdax’s are crucial in legitimizing Bitcoin as a treasury reserve asset under EU regulatory frameworks.”
The move also reflects growing institutional interest in alternative financial instruments, particularly as inflationary pressures and geopolitical tensions drive investors toward decentralized assets like Bitcoin.
AMBTC is already in the advanced stages of preparation for its Euronext Amsterdam IPO, a step that could open the doors for both private and institutional investors to participate in one of Europe’s most ambitious Bitcoin treasury initiatives.
If successful, Amdax’s Bitcoin treasury plan will not only strengthen the company’s position as a leader in digital asset services but also solidify Bitcoin’s role as a mainstream corporate reserve asset.
For investors, the development signals a continued institutional push into Bitcoin, reinforcing the idea that corporate strategies around digital assets are no longer speculative—but strategic and long-term.
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