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Juventus stock rose sharply on Monday after Exor, the Agnelli family’s holding company, rejected an unsolicited takeover proposal from cryptocurrency issuer Tether, easing market uncertainty around a potential change in control at Italy’s most successful football club.
The move, confirmed over the weekend, sent Juventus stock up 13% in European morning trading in Turin, as investors reacted to Exor’s decision to retain its controlling stake despite growing interest from crypto-linked capital.
The rally comes at a time when Juventus stock has struggled to regain momentum in 2025. Even after Monday’s jump, Juventus stock remains down about 19% year to date, valuing the club at approximately €937 million ($1.10 billion), according to FactSet.
The episode underscores both the volatility surrounding publicly listed football clubs and the increasing overlap between digital finance and global sports assets.
The immediate catalyst for the rally was Exor’s confirmation that it had unanimously rejected a binding, all-cash proposal from Tether to acquire its 65.4% controlling stake in Juventus Football Club.
The offer, submitted late last week, would have marked one of the most significant crypto-backed acquisitions in European football to date.
Exor made clear that its position was not open to negotiation. In a statement released on Saturday, the holding company said: “Juventus is a storied and successful club, of which Exor and the Agnelli family are the stable and proud shareholders for over a century.” It added that “they remain fully committed to the club,” reinforcing the family’s long-standing role at the helm of the Turin-based team.
That clarity appeared to reassure investors, who had been weighing the implications of a potential takeover. Analysts noted that uncertainty around ownership structures often weighs on listed clubs, making Exor’s decisive stance a near-term positive for Juventus stock.
Tether, the issuer of the world’s largest stablecoin, said on Friday that it had submitted a proposal to acquire Exor’s stake and intended to launch a public offer for the remaining shares should the deal proceed. While the proposed purchase price was not disclosed, Tether said it was prepared to invest up to €1 billion to support the club.
Although Exor controls Juventus, the club is publicly listed, and Tether is already a significant minority shareholder, holding an 11.5% stake, according to Juventus’s website. That position made Tether’s interest more than speculative and placed added focus on the potential impact for Juventus stock if a change in control had materialized.
The episode involving Juventus stock fits into a wider pattern of financial-sector interest in European football. Rising media rights, international fan bases, and commercial expansion opportunities have turned top clubs into attractive long-term assets for private equity firms, institutional investors, and strategic buyers.
Recent deals across Europe underscore this momentum. Last month, Apollo Global Management agreed to acquire a majority stake in Atlético de Madrid.
In Italy, ownership at Juventus’s historic rivals has already shifted hands: US investment firm RedBird Capital acquired AC Milan in 2022 for about $1.2 billion, while Oaktree Capital took control of Inter Milan last year after seizing the club from its previous owners.
These transactions have reshaped the competitive and financial landscape of European football, increasing scrutiny on publicly listed clubs like Juventus. Against that backdrop, the stability signaled by Exor’s rejection removed a key overhang on Juventus stock, at least in the short term.
Monday’s rally suggests investors welcomed the reaffirmation of continuity at the club, particularly after months of underperformance. Market participants noted that Juventus stock had been trading below recent historical valuations, amplifying the reaction once uncertainty around a takeover dissipated.
For policymakers, the episode raises questions about how non-traditional investors, including crypto firms, may seek influence in regulated and culturally significant institutions.
For the general public, it highlights how football clubs are increasingly entangled with global capital markets, where ownership decisions can move share prices as much as on-field results.
Despite Tether’s stated willingness to deploy substantial capital, Exor’s response signals that the Agnelli family is not prepared to relinquish control. As a result, Juventus stock now trades with greater visibility around its ownership structure, even as financial investors continue to scan Europe’s elite clubs for opportunities.
With consolidation accelerating across the sector and crypto-backed firms exploring unconventional assets, Juventus’s experience may serve as a reference point for how traditional owners and modern capital compete for control—while markets react in real time to every signal.
