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Two luxury car dealerships in France—Porsche Centre Montpellier and Lamborghini Bordeaux—now accept cryptocurrency payments through Lyzi, enabling customers to purchase vehicles using over 80 digital assets while dealers receive instant euro settlements.
The Tezos-based system converts crypto to fiat immediately, eliminating volatility risk for merchants in what the companies call one of Europe’s highest-profile integrations of blockchain payments in the automotive sector.
Lyzi’s new partnership represents an expanding trend among premium brands seeking to capture digitally savvy customers who prefer alternatives to traditional payment rails.
Under the arrangement, crypto users can complete purchases directly from their web3 wallets, while the dealerships avoid exposure to price fluctuations—a core selling point for the Lyzi crypto payment model.
“For our clientele who appreciate both Italian craftsmanship and digital innovation, accepting cryptocurrency is simply another expression of exceptional service and exclusive access to the extraordinary,” — Thomas Hecquet, Director TD Lamborghini Bordeaux.
Jean-Pierre Launay, Director at Porsche Centre Montpellier, emphasized the customer-focused impact of the technology. “The Tezos-based protocol will significantly simplify customers’ payment experiences,” — Jean-Pierre Launay, Director, Porsche Centre Montpellier.
With Lyzi already connected to nearly one million points of sale across Europe, the Lyzi crypto payment integration with luxury auto brands demonstrates how digital assets continue to move deeper into mainstream commercial channels.
Following a €1.3 million fundraising round in April 2025, Lyzi intensified its push into international markets. Stronger regulatory frameworks across Europe and other major jurisdictions have helped accelerate user adoption, enabling the Lyzi crypto payment system to attract backing from institutional investors such as NYX Venture Singapore.
Damien Patureaux, CEO of Lyzi, stressed the company’s focus on accessibility and low-cost infrastructure. He noted that Lyzi is committed to making crypto payments “as simple as card payments,” supported by Tezos’ high throughput and low fees. This operational efficiency strengthens the global competitiveness of the Lyzi crypto payment ecosystem.
Lyzi has also expanded beyond commercial retail. Through a strategic partnership with the humanitarian organization Doctors of the World, Lyzi launched a crypto donation platform enabling supporters in over 80 jurisdictions to contribute digitally across more than 400 humanitarian programs.
According to Guillaume Cotilard, Director of Communication and Development at Doctors of the World, the organization’s partnership with Lyzi is strengthened by the regulatory certainty in the European Union. This adds institutional credibility to the Lyzi crypto payment framework and highlights its usefulness beyond consumer transactions.
Lyzi’s combined partnerships—with ultra-luxury brands and global humanitarian organizations—demonstrate a versatile, utility-driven crypto model. The automotive integrations, in particular, showcase a real-world use case capable of driving merchant adoption while reducing transaction fees and integration costs.
As a result, Lyzi is positioned to strengthen crypto liquidity and expand trading activity, reinforcing its relevance within a maturing European digital-asset landscape. Analysts note that such utility could become an essential catalyst for future bullish cycles in assets like Tezos (XTZ), which recently saw a 5% price increase to $0.505.
For policymakers, the Lyzi crypto payment rollout highlights how regulated digital payments can function within high-value markets without compromising consumer protection or financial stability.
For crypto investors, the partnerships signal growing acceptance of blockchain-powered commerce. And for the general public, the move provides another indicator that mainstream crypto adoption is accelerating across key sectors.
With its rapid expansion and growing ecosystem of partners, the Lyzi crypto payment network is emerging as a significant force in Europe’s digital-economy transition—one poised to shape both regulatory dialogue and commercial innovation in the years ahead.
