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Fast-food chain Steak n Shake announced Friday it will hold all incoming Bitcoin payments in a corporate treasury and donate 210 satoshis (about $0.23) to Bitcoin open-source development nonprofit OpenSats for every ‘Bitcoin Meal’ purchased at its 400 U.S. locations.
The dual announcement positions the 90-year-old chain as one of the first major restaurant operators to adopt a Bitcoin treasury strategy similar to corporations like MicroStrategy, though the company has not disclosed how much Bitcoin it currently holds or expects to accumulate.
Steak ‘n Shake’s new “Bitcoin Meal” initiative places it among a growing list of companies that not only accept Bitcoin but actively use it to support open-source projects.
“For every Bitcoin Meal sold, we’ll send 210 sats to OpenSats, because Bitcoin should feed more than just customers; it should feed innovation,” the company’s X account posted.
This contribution, though small per transaction, could amount to significant support over time as sales scale across Steak ‘n Shake’s 400 U.S. locations.
OpenSats, founded to fund Bitcoin Core developers and open-source projects, welcomed the partnership, calling it “a brilliant example of corporate alignment with the Bitcoin ethos.”
Since enabling Bitcoin payments in May 2025, Steak n Shake Bitcoin treasury has reported notable financial growth. The company’s Q2 2025 revenue hit $69.3 million, marking a 12% year-over-year increase, with a 10.7% quarter-over-quarter rise in same-store sales.
That momentum continued into Q3, with a 15% boost in same-store performance, signaling that Bitcoin-paying customers — while still a minority are contributing meaningfully to sales growth.
More than just top-line gains, the company also noted 50% lower payment processing fees compared to credit card transactions, reinforcing Bitcoin’s advantage for high-volume retailers.
In partnership with Fold, a leading Bitcoin rewards platform, Steak n Shake Bitcoin treasury is offering customers $5 in BTC for every “Bitcoin Meal” or “Bitcoin Steakburger” purchased — redeemable through the Fold app.
“Bitcoin goes mainstream when it starts showing up in everyday life,” said Will Reeves, Fold’s founder and CEO. “For many people, this will be the first time they ever own Bitcoin – and it will come from something as ordinary as grabbing a burger.”
The promotion, running across all 400 U.S. outlets, reflects a growing trend among major brands to make Bitcoin both accessible and rewarding for everyday consumers.
Interestingly, Steak ‘n Shake’s Bitcoin treasury forward identity wasn’t always so clear-cut. Last month, the company sparked controversy by floating the idea of accepting Ether (ETH).
A poll on X asking whether it should expand to Ethereum payments drew nearly 49,000 votes, with 53% in favor. However, just hours later, the company pulled the plug.
“Poll suspended. Our allegiance is with Bitcoiners. You have spoken,” Steak ‘n Shake Bitcoin treasury declared signaling a firm stance in favor of Bitcoin-only integration.
That decision resonated deeply within the Bitcoin community and helped the brand solidify its reputation as a corporate ally to BTC maximalists.
By launching a Bitcoin treasury, Steak ‘n Shake Bitcoin treasury joins a short but influential list of firms such as MicroStrategy and Tesla, which have integrated BTC into their corporate balance sheets.
While the company hasn’t disclosed how much Bitcoin it currently holds, its approach mirrors a growing sentiment among businesses that see BTC not just as a payment option but as a strategic asset.
“Bitcoin isn’t just a currency — it’s a statement,” said Mark Mason, a crypto analyst at CryptoSlate. “When legacy brands like Steak ‘n Shake Bitcoin treasury start building Bitcoin treasuries, it signals a deeper cultural and financial shift toward decentralized value.”
As Steak ‘n Shake doubles down on its Bitcoin treasury and philanthropic commitments, its move represents far more than a marketing stunt. It’s a signpost of a changing era — one where legacy brands merge tradition with innovation, fast food meets financial freedom, and a burger order can help fund Bitcoin’s future.
If the trend continues, Steak n Shake Bitcoin treasury may not just be feeding America — it could be helping build the decentralized backbone of tomorrow’s global economy.
