Vivek Ramaswamy’s Strive Asset Management launched a $500 million preferred stock offering Monday to expand its Bitcoin holdings, which currently total 7,525 BTC worth approximately $696 million.
The company said proceeds will fund Bitcoin acquisitions and related products as part of its strategy to build a corporate Bitcoin treasury similar to MicroStrategy’s approach.
Strive Bitcoin Holdings Strengthen Treasury Vision
In its latest statement, Strive Asset Management emphasized that proceeds from the $500 million stock sale will be used “for general corporate purposes,” including the acquisition of Bitcoin and Bitcoin-related products.
This confirms what analysts describe as a full-scale Bitcoin treasury strategy — aligning Strive’s financial identity with the world’s most dominant cryptocurrency.
According to BitcoinTreasuries.net, Strive Bitcoin holdings already total 7,525 BTC, placing the firm 14th among global corporate Bitcoin holders.
Strive’s move reflects a growing belief that Bitcoin serves not only as a hedge but also as a competitive treasury reserve asset, said David Bailey, CEO of Bitcoin Magazine, in a recent market commentary.
A Strategic Pivot Inspired by Bitcoin Titans
The company’s pivot toward Bitcoin began earlier in May 2025, when Strive announced plans to acquire up to 75,000 BTC — then valued at over $8 billion — through claims tied to the Mt. Gox bankruptcy.
This bold ambition mirrors Michael Saylor’s MicroStrategy playbook, where accumulating Bitcoin became central to corporate value growth.
Strive Bitcoin holdings represent a strategic defense against inflation and currency debasement, noted Caitlin Long, CEO of Custodia Bank. It’s clear that the firm sees Bitcoin as digital gold, not just an investment but an institutional necessity.
By pursuing a large-scale Bitcoin accumulation strategy, Strive joins a growing cohort of Digital Asset Treasury (DAT)firms. This group advocates for Bitcoin integration in corporate finance, marking a significant shift in institutional asset management philosophy.
Challenging Index Exclusion: Strive’s Fight for Recognition
In another bold step, Strive recently sent a seven-page letter to MSCI’s chairman, urging the index provider to reconsider its proposal to exclude DAT firms from its global benchmarks.
The firm argued that the exclusion could distort passive investment flows” and “penalize innovation in financial markets.
This advocacy reinforces the importance of Strive Bitcoin holdings in the broader debate over how traditional finance incorporates crypto assets.
Strive is defending not only its own balance sheet strategy but the right of every public company to innovate, wrote CoinShares Chief Strategy Officer Meltem Demirors on X (formerly Twitter).
Strive Bitcoin Holdings Boost Market Confidence
Following the announcement, Strive’s stock (NASDAQ: ASST) gained 3.57%, briefly rising to $1.12 before correcting to $1.02.
The surge reflected renewed investor optimism that Strive Bitcoin holdings could enhance the company’s long-term valuation.
Over the past year, Strive’s stock has traded between a high of $13.42 and a low of $0.34, signaling high volatility but also potential upside as institutional investors reevaluate the firm’s growing crypto footprint.
Analysts suggest that if Bitcoin continues its 2025 rally above $110,000, Strive Bitcoin holdings could surpass $1 billion in valuation before mid-2026.
Strive’s Bitcoin Bet Redefines Institutional Strategy
With this bold $500 million stock offering, Strive Bitcoin holdings are set to expand significantly, reinforcing the company’s belief that Bitcoin is not just a speculative asset but a foundation for future financial resilience.
As more corporations integrate digital assets into their balance sheets, Strive’s strategic bet may prove prescient — a move that could ultimately redefine how Wall Street measures value, liquidity, and innovation in the crypto era.
Strive’s aggressive expansion of its Bitcoin holdings marks a defining moment in corporate crypto adoption. By committing $500 million to deepen its Bitcoin treasury, the asset manager signals unwavering conviction in digital assets as a core financial strategy.
If Bitcoin’s bullish momentum continues, Strive Bitcoin holdings could soon position the firm among Wall Street’s most visionary players.