- Trending
- Comments
- Latest
World Liberty Financial (WLFI) is preparing to roll out its own WLFI debit card, co-founder Zak Folkman confirmed during a panel at Korea Blockchain Week 2025. The move comes as the Donald Trump-backed DeFi project seeks to restore momentum after weeks of lackluster token performance.
The WLFI debit card will allow users to link both their USD1 stablecoin and WLFI wallets to Apple Pay, offering seamless crypto-to-fiat integration. This step is designed to bring the platform closer to mass adoption by enabling everyday retail payments.
The card will also integrate with WLFI’s upcoming retail app, which Folkman described as combining the peer-to-peer payment features of Venmo with the trading functionality of Robinhood. “The app blends payment and trading in a way that makes crypto more accessible,” he said.
Such tools could increase the utility of the WLFI token, positioning it as a hybrid product for both payments and investment. Folkman also clarified that the project has no intention of launching its own blockchain, opting instead for a neutral approach to technology and distribution platforms.
The anticipation of the WLFI debit card comes against the backdrop of significant token volatility. According to crypto.news, WLFI is trading at $0.20 which was down 12.28% in the last 24 hours and 9.23% over the past week.
Last week, WLFI briefly rallied to $0.25 before slipping again, influenced by a broader market sell-off on Monday. Folkman acknowledged the pressure, stressing that while “the token is subject to market volatility at the moment,” the long-term strategy is focused on building sustainable products like the WLFI debit card and app.
In parallel, the WLFI community recently voted on a proposal to use 100% of the project’s liquidity fees for token buybacks and burns. If enacted, this measure could reduce circulating supply and provide upward pressure on the token, complementing the upcoming WLFI debit card launch.
WLFI, often branded as a Trump-backed token, has drawn attention both for its political associations and its ambition to deliver real-world payment solutions. By developing the WLFI debit card, the project is attempting to shift focus from short-term speculation to long-term adoption.
The retail app, in particular, could expand WLFI’s reach beyond crypto traders to a wider user base looking for both payments and investing options in a single platform. The ability to connect directly to Apple Pay strengthens its appeal, aligning WLFI with mainstream financial tools that millions already use.
However, skeptics remain cautious about whether the card and app can meaningfully drive adoption. Much depends on execution, user experience, and whether the buyback-and-burn strategy stabilizes token demand. Still, the confirmed rollout of the WLFI debit card signals a concrete step toward integrating digital assets into consumer payments.
The coming weeks will be pivotal as World Liberty Financial seeks to align product launches with investor expectations. The WLFI debit card is not only a technical milestone but also a test of market confidence in a project navigating both political branding and crypto volatility.
While token prices have dipped, the combination of a new payment card, a multi-functional retail app, and a community-driven buyback proposal reflects a push to establish stronger fundamentals. Folkman emphasized that the long-term goal remains building sustainable products capable of positioning WLFI more firmly in the digital asset landscape.
For crypto investors, the question is whether the WLFI debit card and retail app can spark renewed demand for WLFI or if volatility will continue to weigh on adoption. With mainstream integrations like Apple Pay and ongoing buyback initiatives, the next chapter of WLFI may hinge on the success of its payments strategy.
