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Trump Media and Technology Group Corp. (TMTG) has taken another step in its digital asset expansion by closing a $6.4 billion deal with Crypto.com, acquiring 684.4 million Cronos (CRO) tokens.
The initiative, known internally as the Trump Media CRO strategy, was finalized on September 5 and marks one of the most significant corporate treasury allocations to a single token to date.
The tokens, purchased at approximately $0.153 each, represent about 2% of CRO’s circulating supply. According to Trump Media, the Trump Media CRO strategy is designed not only to diversify its balance sheet but also to establish a foundation for staking rewards and blockchain-powered services on its platforms Truth Social and Truth+.
“This acquisition shows our belief in Cronos as a scalable, utility-driven blockchain for payments and applications,” — Devin Nunes, CEO and Chairman, Trump Media.
Under the deal, the newly acquired tokens will be held using Crypto.com’s institutional-grade custody service. The Trump Media CRO strategy also includes staking mechanisms to create new revenue streams for the media and fintech group.
Crypto.com’s co-founder and CEO, Kris Marszalek, emphasized the alignment between the two companies:
“We are proud to provide support to Trump Media with our best-in-class custody solution and generate additional value through CRO’s staking model.” — Kris Marszalek, CEO, Crypto.com.
The Trump Media CRO strategy also introduces a lock-up period for both shares and tokens, though the specific terms remain undisclosed. Analysts note this could signal long-term commitment while mitigating risks of market volatility.
Cronos, launched in 2021, was chosen for the Trump Media CRO strategy due to its interoperability, proof-of-authority consensus, and potential for powering decentralized applications at scale. Trump Media said integrating CRO within Truth Social and Truth+ could enable payment rails and rewards systems aimed at driving user engagement.
Industry experts, however, view the move as both ambitious and politically sensitive. “Subsidizing token strategies at this scale inevitably raises questions about conflicts of interest, especially given Trump’s administration’s pro-crypto stance,” — Sheila Warren, CEO, Crypto Council for Innovation, in comments to CNBC.
The Trump Media CRO strategy comes as U.S. regulators intensify scrutiny of digital asset markets. Observers expect the deal to face political pushback, particularly around governance, custody risks, and the role of digital assets in media platforms tied to high-profile figures.
Looking ahead, Trump Media and Crypto.com plan to co-launch a series of digital asset ETFs in the U.S. through Foris Capital U.S. LLC, Crypto.com’s registered broker-dealer. These funds, part of the broader Trump Media CRO strategy, will likely include Cronos alongside Bitcoin, Ethereum, Solana, and XRP.
Marszalek confirmed that the ETFs are set for global distribution:
> “The funds will be accessible not just in the U.S. but also in Europe and Asia, giving over 140 million users exposure through our app.” — Kris Marszalek, CEO, Crypto.com.
For Trump Media, the Trump Media CRO strategy is framed as a long-term play on blockchain adoption and the digital economy. Yet critics warn it could entangle corporate governance, political influence, and emerging technologies in ways not yet fully tested in global markets.
