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Family-owned retailer Bealls Inc. launched cryptocurrency payment options across its 660-store network in 22 US states on October 20, becoming one of the largest American retail chains to accept digital assets including Bitcoin, Ethereum and Dogecoin at point of sale.
The rollout, enabled through a partnership with payments infrastructure provider Flexa, allows customers to pay directly from more than 300 compatible crypto wallets across dozens of blockchain networks, with transactions settling in under one second.
“Digital currency will reshape how the world transacts, and Bealls is proud to be at the forefront of that transformation,” said Matt Beal, Chairman and CEO of Bealls Inc. “Our partnership with Flexa is about more than payments; it’s about preparing for the future of commerce and continuing to innovate for the next 110 years.”
Bealls’ subsidiary, Home Centric, will also adopt the same payment integration, further expanding the reach of the Chain Bealls crypto payment system to its growing retail network.
The Chain Bealls crypto payment infrastructure is powered by Flexa Payment, the company’s all-in-one merchant solution. This integration allows Bealls to accept leading cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), and Dogecoin (DOGE) from more than 300 supported digital wallets.
Flexa’s technology enables sub-second settlement times, ensuring instant confirmation and fraud protection for retailers. The system also integrates directly into existing point-of-sale infrastructure, meaning staff and customers can complete transactions without additional hardware or third-party apps.
According to Trevor Filter, Flexa’s co-founder, the partnership has been under development for several years. “Our collaboration with Bealls reflects a shared vision of a seamless digital economy where payments are fast, secure, and borderless,” he said.
The system leverages blockchain verification and cryptographic proofs to confirm transactions, removing reliance on traditional financial intermediaries. This gives Bealls an edge in reducing processing fees while offering customers the ability to spend digital assets in-store across the U.S.
The Chain Bealls crypto payment launch comes amid a wider movement of crypto adoption among mainstream retailers. A growing number of consumers are showing interest in using digital assets for everyday purchases, signaling the maturing of crypto as a payment option.
Bealls cited that 28% of American adults now hold cryptocurrency, a figure that continues to rise alongside advancements in blockchain-based payment solutions.
Other retailers are also following suit. In Singapore, retail giant Metro began accepting USDC and USDT stablecoins through DTCPay earlier this year. In the U.S., restaurant chain Chipotle became one of the first major brands to enable crypto payments in 2022, also in partnership with Flexa. More recently, Steak ‘N Shake introduced Bitcoin payments in March 2025.
Industry analysts say these moves reflect a broader consumer shift toward decentralized financial tools. “Retail crypto integration is no longer experimental as it’s an emerging standard,” said Elaine Brooks, senior analyst at Retail Innovation Group. “The Chain Bealls crypto payment model could set a new benchmark for multi-store adoption across the country.”
By embracing the Chain Bealls crypto payment system, Bealls Inc. is positioning itself as a leader in next-generation retail technology. The move demonstrates how traditional chains can modernize legacy systems without alienating existing customers or overhauling core operations.
The adoption of Flexa’s digital infrastructure could also open pathways for smart contract-based loyalty programs, tokenized gift cards, and cross-border shopping solutions, allowing Bealls to compete globally in a rapidly digitalizing retail economy.
“Bealls is bridging the gap between the traditional retail experience and the decentralized financial future,” said Filter. “The Chain Bealls crypto payment rollout is a blueprint for how legacy brands can adapt while maintaining trust and accessibility.”
As digital payments continue to evolve, Bealls’ strategic timing pairing innovation with its 110-year milestone underscores its intent to stay relevant in a rapidly transforming consumer landscape. Whether other national retailers follow its lead could determine how fast crypto becomes a household payment method across the U.S.
