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Alchemy Pay has officially rolled out a new RWA investment platform, enabling users in more than 170 countries to purchase tokenized U.S. stocks and exchange-traded funds (ETFs) directly with local currencies. The launch, announced on Sept. 16, positions the company as a bridge between traditional finance and blockchain-powered markets.
Through a partnership with tokenization provider xStocks, the RWA investment platform offers exposure to over 60 major equities, including Apple, Tesla, Coinbase, and SPDR S&P 500 ETF Trust (SPY). Each tokenized asset is backed 1:1 by actual shares held with regulated custodians, ensuring investor confidence in the underlying collateral.
“This is about democratizing access to Wall Street,” said Robert McCracken, Head of Strategy at Alchemy Pay, in the company’s press release. “Our RWA investment platform empowers global retail investors to participate in markets that were previously out of reach.”
Unlike most real-world asset tokenization projects that require a crypto on-ramp, Alchemy Pay’s RWA investment platform integrates direct fiat payments. Users can purchase fractional tokenized shares for as little as $1 using Visa, Mastercard, Apple Pay, Google Pay, SEPA, and more than 50 local payment methods.
By integrating fiat gateways directly into tokenization, the platform reduces friction for newcomers. It also makes Alchemy Pay the first globally available product offering seamless fiat-to-tokenized equity access, blurring the line between traditional financial instruments and blockchain rails.
“Lowering the entry barrier to global assets has massive implications for adoption,” said Carla Reyes, Associate Professor of Law at SMU Dedman School of Law. “An RWA investment platform with direct fiat rails allows participation from markets that have been systematically excluded from Wall Street.”
The launch comes amid a surge in real-world asset (RWA) tokenization, one of the fastest-growing segments in decentralized finance. According to Binance Research, the RWA market expanded 260% in the first half of 2025, surpassing $23 billion in value locked.
Institutional players such as Robinhood and Kraken have recently entered the tokenized equities space, validating its growth potential. Alchemy Pay’s entry builds on this momentum by focusing on retail adoption in emerging markets.
“RWA tokenization is not just about liquidity; it’s about inclusion,” said McCracken. “By combining local payment rails with fractional tokenized shares, our RWA investment platform makes investing possible for someone in Nairobi, Jakarta, or São Paulo just as easily as for someone in New York.”
In regions where traditional brokerage services are limited or inaccessible, the platform could offer a transformative alternative. Retail investors in Africa, Southeast Asia, and Latin America which was long excluded from U.S. capital markets may now be able to access equities with only a smartphone and a local payment method.
Founded in 2017, Alchemy Pay initially built its reputation as a fiat-to-crypto payment gateway with integrations across exchanges, wallets, and online merchants. The launch of its RWA investment platform reflects a broader pivot toward becoming a comprehensive digital finance hub.
In addition to equities, the company has signaled interest in expanding into tokenized bonds, commodities, and real estate. Such diversification would align with the projected growth of tokenized assets, which Boston Consulting Group estimates could reach $16 trillion by 2030.
“Alchemy Pay is positioning itself at the intersection of tokenization and payments infrastructure,” said Reyes. “That dual role gives its RWA investment platform a unique advantage in onboarding both users and capital.”
For crypto investors, the rise of Alchemy Pay’s RWA investment platform underscores the convergence of blockchain and traditional finance. By making tokenized U.S. equities accessible worldwide, the platform opens new opportunities while raising questions about regulation, custody, and cross-border compliance.
As more institutional players enter tokenized markets, the competition will intensify. But Alchemy Pay’s focus on global retail investors and its integration of fiat rails could carve out a distinctive niche.
Whether the platform can maintain trust and scale adoption remains to be seen. For now, its launch marks a significant milestone in the evolution of RWA tokenization and its role in shaping the future of accessible global investing.
