Bitcoin treasury strategy goes viral in the UK as 9 firms mimic Michael Saylor’s $100B blueprint

London’s financial landscape is undergoing a crypto revolution as nine UK-listed companies announce a Bitcoin treasury strategy, similar to MicroStrategy’s wildly successful $100 billion playbook. The move has gained wide popularity through traditional finance circles, with early adopters seeing share prices surge up to 400% within days of their Bitcoin acquisition announcements, as institutional investors scramble to identify the next corporate crypto success story

Over just one week, this trend has gained serious traction in London’s financial circles, signaling a possible shift in how UK firms approach reserves, investor appeal, and long-term value.

UK companies take a page from Michael Saylor’s playbook

At the heart of this wave is a clear blueprint: the Bitcoin treasury strategy pioneered by MicroStrategy’s Michael Saylor. Since announcing his firm’s Bitcoin strategy in 2020, MicroStrategy’s valuation has skyrocketed by nearly 400%, topping $100 billion—proof of concept for public companies worldwide.

Now, UK firms are following suit.

“It’s no longer just a Silicon Valley game. British companies see Bitcoin as a treasury asset that commands attention,” said Simon Peters, crypto analyst at eToro.

AI services provider Tao Alpha has disclosed a high-profile Bitcoin treasury strategy that includes raising £100 millionspecifically for BTC acquisition. The announcement alone triggered a surge in investor interest, positioning Tao Alpha as a key crypto-influenced equity.

The transformation of Smarter Web Company is perhaps the most eye-catching. The small web design firm saw its market cap skyrocket from £4 million to over £1 billion in just two months after publicly disclosing Bitcoin purchases in April.

Although shares have cooled slightly, the move has become a case study in how a Bitcoin treasury strategy can deliver monumental investor returns, almost overnight.

Panther metals and the £4m Bitcoin goal

Natural resources firm Panther Metals revealed that it recently executed its first Bitcoin purchase—buying one BTC—as part of its broader Bitcoin treasury strategy. CEO Darren Hazelwood was candid about the firm’s goal:

“We’re building towards a £4 million Bitcoin position as rapidly as we can,” Hazelwood told investors.

Panther shares have risen 81% this month, nearly mirroring Bitcoin’s 74% year-over-year rally.

Previously struggling Bluebird Mining Ventures has been revitalized by its own Bitcoin treasury strategy. After announcing plans to accumulate BTC, its stock surged by nearly 400%.

Founder Aidan Bishop noted that the pivot reversed a downward spiral after the company reported a $898,000 loss last year.

“This strategy has brought investor attention back to the table,” Bishop said.

Vinanz to rebrand as the London BTC company

Bitcoin mining-focused Vinanz has also deepened its exposure, amassing $3.85 million in Bitcoin using a blend of equity and debt funding.

CEO Hewie Rattray confirmed plans to rebrand the company as London BTC Company, underscoring their commitment to a full-fledged Bitcoin treasury strategy.

“Investors want listed, regulated access to Bitcoin. That’s what we’re offering,” said Rattray.

1. The Bitcoin treasury strategy boom is unfolding as the UK pushes forward with plans to become a global crypto hub.

The Financial Conduct Authority (FCA) recently floated proposals to ease restrictions on crypto-linked retail investment products, signaling a shift from its historically tough stance.

Meanwhile, HM Revenue and Customs (HMRC) announced strict new reporting rules set to kick in on January 1, 2026, requiring detailed customer information for all crypto transfers and trades. This includes names, addresses, tax IDs, and transaction specifics.