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The Bybit B2B unit has launched as the Dubai-based exchange’s most aggressive push into institutional crypto services, unifying custody, triparty settlement, and tokenized real-world asset (RWA) solutions under one umbrella.
Positioned to rival Wall Street’s prime brokerage offerings, the Bybit B2B unit aims to capture surging institutional demand and reshape how professional traders access digital markets.
According to Bybit’s September 5 press release, the exchange’s Business-to-Business Unit (BBU) will be spearheaded by Yoyee Wang, a former Royal Bank of Canada portfolio manager who most recently led Bybit’s global treasury operations.
Wang will guide the Bybit B2B unit in building infrastructure tailored to hedge funds, asset managers, and enterprises seeking robust, risk-mitigated entry into digital assets.
The Bybit B2B unit directly addresses two of the biggest hurdles for institutional players: counterparty risk and capital inefficiency.
Bybit noted that traditional finance requires a strict separation of custody and execution — something crypto exchanges have historically failed to provide.
Bybit’s answer is off-exchange custody combined with triparty settlement. This setup allows institutions to safeguard assets with regulated custodians while retaining full trading credit on Bybit.
“The model neutralizes the existential risk of exchange failure while unlocking capital efficiency,” Bybit explained in its announcement.
Industry experts see this as a turning point. Igor Telyatnikov, CEO of AlphaPoint, told Blockworks earlier this year that, “For crypto to attract institutional capital at scale, custody must be decoupled from execution.
Without that, you don’t solve risk.” Bybit’s move appears designed to directly address that concern.
Another standout feature of the Bybit B2B unit is its Real-World Asset collateral program. This allows funds to pledge tokenized bonds, equities, or other RWAs as collateral for trading and margin positions.
For institutions managing large portfolios, this could be a game-changer. Instead of sidelining capital in non-yielding assets, firms can now deploy yield-bearing instruments within crypto markets.
“Tokenized RWAs are becoming the bridge between traditional finance and DeFi,” said Larry Fink, BlackRock CEO, in a recent investor call.
“They unlock liquidity and improve efficiency.” Bybit is positioning its B2B platform to capitalize on precisely that trend.
The Bybit B2B unit is also extending its reach beyond asset managers, targeting corporations through its Digital Treasury Asset (DTA) services.
These offerings are designed for non-crypto-native companies seeking exposure to digital assets while prioritizing compliance, security, and governance.
Bybit claims the DTA framework provides board-level reassurance by combining yield optimization strategies with institutional-grade safeguards.
This could open the door for Fortune 500 treasuries and multinational firms to enter the digital asset space with a trusted partner.
Leadership is key to the Bybit B2B unit. In appointing Yoyee Wang, Bybit has tapped a finance veteran with both Wall Street and crypto-native experience.
“We see this as the institutional bridge for the next wave of adoption,” Wang said in the press release. “Our priority is solving real-world problems for funds and corporates so they can operate in crypto with confidence.”
Wang’s background at the Royal Bank of Canada, coupled with her track record at Bybit’s treasury, suggests the Bybit B2B unit will blend traditional finance discipline with digital asset innovation.
The launch of the Bybit B2B unit cements the exchange’s place among global heavyweights vying for institutional capital.
Competing against Coinbase Prime, Binance Institutional, and OKX Institutional, Bybit is leveraging its Dubai base — a jurisdiction increasingly positioning itself as a global crypto hub.
Alex Svanevik, CEO of Nansen, recently commented that, “Dubai has become one of the most attractive regulatory environments for institutional crypto firms.”
Bybit’s B2B launch could therefore benefit from both timing and geography.
The Bybit B2B unit is more than just a new division — it’s a strategic pivot toward building the financial backbone institutions demand.
By offering custody, triparty settlement, and RWA collateral, Bybit is addressing structural gaps that have long slowed adoption.
As institutional investors look to allocate more capital into digital assets, Bybit is betting big that its new Bybit B2B unitwill be the trusted gateway.
If successful, this could mark one of the most significant shifts in the crypto exchange landscape this year.
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