Trump family crypto investments are taking a bold new turn with a $153.8 million all-stock acquisition of Dogehash Technologies Inc., signaling a deeper push into Dogecoin and Litecoin mining.
The deal, announced by Thumzup Media Corp. (NASDAQ: TZUP), where Donald Trump Jr. is a major shareholder, marks one of the family’s most high-profile moves in the digital asset sector to date.
The transaction, disclosed in a Tuesday release, will see Dogehash shareholders receive 30.7 million Thumzup shares. Once completed, the combined company will rebrand as Dogehash Technologies Holdings, Inc. and list on Nasdaq under the ticker XDOG, pending shareholder approval.
“This is a transformative step for our business and our shareholders,” said Robert Steele, CEO of Thumzup Media, in a statement. “By aligning with Dogehash’s renewable-powered infrastructure, we are positioned to expand into one of the fastest-growing areas of the digital asset economy.”
From marketing to mining
Thumzup, previously focused on digital marketing, has turned sharply toward crypto infrastructure as part of the broader wave of Trump family crypto investments. Dogehash operates roughly 2,500 Scrypt ASIC miners across renewable-powered data centers in North America, with plans to scale operations further in 2026.
Unlike companies that rely solely on purchasing coins, Dogehash’s strategy centers on direct mining, offering lower-cost exposure to Dogecoin (DOGE) and Litecoin (LTC) block rewards. The firm has also announced plans to integrate Dogecoin’s DogeOS layer-2 solution, enabling participation in decentralized finance (DeFi) products to boost returns.
“This deal underscores the evolution of corporate mining strategies,” said Sheila Warren, CEO of the Crypto Council for Innovation. “Infrastructure-first models like Dogehash are reshaping how institutional players view exposure to digital assets.”
The Trump family’s wider crypto empire
The acquisition adds to a series of high-profile moves that have fueled the rise of Trump family crypto investments. Earlier this year, Donald Trump Jr. and Eric Trump partnered with Canadian mining giant Hut 8 to launch American Bitcoin, a venture that now operates over 60,000 miners.
Meanwhile, World Liberty Financial, another Trump-backed entity, struck a $1.5 billion agreement with Nasdaq-listed ALT5 Sigma to integrate its WLFI token into the company’s treasury. Collectively, these ventures have positioned the Trumps as some of the most visible political figures engaged in crypto infrastructure and tokenization.
“This is not just speculation—it’s about building long-term value in digital infrastructure,” said Mark Yusko, CEO of Morgan Creek Capital. “The scope of Trump family crypto investments reflects a strategic bet on blockchain’s role in the future economy.”
Market reaction and risks
Despite the headline-grabbing nature of the deal, investor response has been mixed. Shares of Thumzup fell 41% on Tuesday to $5.01 following the announcement, reflecting concerns about execution risk, capital needs, and market volatility.
Analysts caution that while Trump family crypto investments have diversified across mining, tokenization, and DeFi, the ventures remain exposed to sharp price swings in digital assets like Dogecoin and Litecoin. Still, the pivot underscores the Trump family’s willingness to align political prominence with aggressive plays in emerging markets.
With Thumzup’s acquisition expected to close later this year, the deal could mark another milestone in how political families intersect with the fast-moving crypto sector. For now, the industry and investors alike are watching closely to see whether Trump family crypto investments deliver sustained returns—or face the turbulence that has defined much of the digital asset landscape.