Metaplanet ramps up Bitcoin buying despite stock selloff

Metaplanet has added 581 BTC worth approximately $61 million to its reserves, purchasing the coins at an average price of $118,519 each. The August 12 acquisition lifts the company’s total Bitcoin holdings to 18,113 BTC, valued at about $1.83 billion.

The buy comes just one week after Metaplanet acquired 463 BTC, reinforcing its rapid accumulation pace. The firm has set a goal of reaching 30,000 BTC by the end of 2025, part of its broader transformation from a hospitality operator into one of the world’s top Bitcoin treasury companies.

Since adopting a Bitcoin-first approach in 2024, the company has become the sixth-largest corporate BTC holder worldwide. CEO Simon Gerovich frames this pivot as a strategic hedge against yen depreciation and Japan’s sovereign debt challenges.

 “We need to accumulate as much bitcoin as we can to reach escape velocity — making it difficult for others to catch up,” — Simon Gerovich, CEO, Metaplanet.

Inside the two-phase strategy

The Metaplanet Bitcoin purchase fits into a dual-phase strategy designed to cement the company’s position as a dominant BTC holder.

Phase One centers on aggressive accumulation, using equity issuance and debt financing to expand reserves. The company’s long-term ambition is to eventually control 1% of Bitcoin’s total supply, a goal that would require holding around 210,000 BTC.

Phase Two will see Metaplanet use its BTC reserves as collateral for financing. Those funds would then be deployed into acquiring profitable, cash-flowing businesses aligned with its vision, with a focus on digital banking and financial services.

This approach mirrors the high-profile strategy of MicroStrategy, whose own Bitcoin buying spree has made it the largest corporate holder of the cryptocurrency. Like its U.S. counterpart, Metaplanet has used its BTC commitment to capture market attention and lift its stock price at least until recent weeks.

Share price takes a hit

Despite the bullish Metaplanet Bitcoin purchase momentum, the firm’s shares have fallen sharply in the past month. The stock is down about 37% over the last 30 days and sits 55% below its 2025 peak. Market capitalization has dropped from ¥1.14 trillion to approximately ¥638 billion which is a 44% decline.

Analysts attribute the selloff to profit-taking after an extraordinary rally earlier this year, when Metaplanet shares surged more than 15,000% from 2024 lows. The correction also reflects a broader pullback in Bitcoin-related equities, with MicroStrategy down 30% from its high, while MARA Holdings and Trump Media have each posted double-digit declines.

“This is a classic cooling-off period after an overheated rally,” — Ayumi Tanaka, market strategist at Tokyo Asset Partners. “The company’s fundamentals haven’t changed, and their Bitcoin acquisition plan remains intact.”

Long-term commitment intact

Despite recent pressure on its stock price, Metaplanet has made it clear that its Bitcoin acquisition strategy is far from over. The company has openly reaffirmed its dedication to steadily building one of the largest corporate BTC treasuries in the world.

In its latest disclosure, Metaplanet revealed plans to raise an additional $3.7 billion capital that will be channeled directly into purchasing more Bitcoin. This is not a short-term trade; it’s a deliberate accumulation-first strategy that the company has pursued relentlessly, regardless of market noise.

Year-to-date, Metaplanet shares are still up roughly 175%, showing that investor interest remains strong despite periodic pullbacks. Every Bitcoin purchase not only adds to its asset base but also cements its status as a key player in the corporate crypto space which is a league where names like MicroStrategy dominate the headlines.

Recent market movements have offered some tailwinds as well. Over the past week, Bitcoin gained approximately 3.8%, briefly breaking above the $122,000 mark before cooling to $118,706 at the time of writing. These fluctuations highlight the volatile environment in which Metaplanet operates, yet the company’s unwavering approach demonstrates a deep conviction in BTC’s long-term value.

For crypto investors watching corporate adoption trends, Metaplanet’s strategy offers more than just numbers, it’s a blueprint for institutional-scale accumulation with a high-risk, high-conviction mindset.

The company’s purchasing pattern underscores a belief that Bitcoin is not just a speculative asset, but a strategic reserve worth expanding in both bull and bear cycles. By maintaining this stance through market swings, Metaplanet continues to position itself as one of the most closely watched corporate case studies in Bitcoin adoption today.