Nexo launches crypto card in Argentina, names Buenos Aires regional hub

Nexo has launched its dual-mode crypto card in Argentina, timing the debut with the appointment of Andres Ondarra as General Manager of Nexo Argentina and the designation of Buenos Aires as the company’s Latin America regional hub.

The newly launched payment solution enables customers to either spend their cryptocurrency directly or borrow against their digital asset holdings without liquidating them. By combining debit and credit functionality into a single product, Nexo is aiming to bridge the gap between digital assets and everyday financial transactions.

The launch also coincides with the appointment of veteran financial executive Andres Ondarra as General Manager of Nexo Argentina, reinforcing the company’s long-term ambitions in one of the world’s most crypto-active economies.

Nexo crypto card brings flexible spending and borrowing to Argentine users

The Nexo crypto card offers eligible Argentine customers two distinct payment modes through one interface. In debit mode, users can spend supported digital assets directly for everyday purchases. In credit mode, they can borrow against eligible crypto holdings, allowing them to access liquidity without selling their investments.

According to Nexo, the card supports payments in both Argentine pesos and U.S. dollars. Eligible transactions can also earn cashback rewards, while unused balances held within the Nexo platform continue to generate interest, providing additional value for users.

The company confirmed that the card is available through its mobile application and website for eligible clients residing in Argentina.

Speaking about the launch, Andres Ondarra said Argentine investors have spent years integrating digital assets into their personal financial strategies.

“Argentine clients have spent a decade making digital assets part of how they manage wealth,” Ondarra said. “The Nexo Card enables them to spend, borrow and earn without having to sell.”

The product is designed to serve consumers seeking greater financial flexibility while maintaining exposure to their crypto portfolios, particularly in a country where preserving wealth against inflation remains a priority.

Argentina becomes the center of Nexo’s regional strategy

Beyond introducing the Nexo crypto card, the company is strengthening its operational footprint across Latin America by establishing Buenos Aires as its regional headquarters.

From the Argentine capital, Nexo plans to coordinate customer support, strategic partnerships and infrastructure development throughout the region.

The company also announced that Ondarra will officially assume leadership of Nexo Argentina on August 1.

His appointment brings more than 25 years of experience spanning traditional banking, fintech and cryptocurrency markets across Latin America. Nexo believes his deep regional expertise will help accelerate customer growth while strengthening trust in its services.

Ondarra succeeds Federico Ogue, who played an instrumental role in expanding Nexo’s presence in Argentina before departing for a new venture. Ogue was also previously associated with Buenbit, the Argentine cryptocurrency platform acquired by Nexo as part of its regional expansion strategy.

The company has steadily increased its visibility in Argentina during the past year. Earlier in 2026, Nexo became the official regional digital asset partner of the Argentina national football team across South America, further enhancing its brand recognition among millions of football supporters.

Combined with the Buenbit acquisition, these initiatives demonstrate Nexo’s broader ambition to establish itself as a leading digital finance provider across Latin America.

Why Argentina remains a strategic crypto market

Argentina continues to attract global cryptocurrency companies because of its unusually high level of digital asset adoption.

Persistent inflation, repeated currency devaluations and strict foreign exchange controls have encouraged many Argentines to use cryptocurrencies as a store of value and a practical payment alternative.

According to Nexo, the country processed approximately $93.9 billion in digital asset transactions over the past three years, making it the second-largest crypto market in Latin America behind Brazil.

The Nexo crypto card has been designed specifically for these market conditions by allowing customers to unlock liquidity from their crypto portfolios instead of selling assets during periods of market volatility.

The company also highlighted several additional benefits aimed at everyday users, including fee-free ATM withdrawals of up to $1,000 per month and fee-free foreign currency spending of up to $2,000 monthly, subject to applicable terms and eligibility requirements.

These features are intended to make digital assets more practical for daily financial activities while reducing the friction often associated with crypto spending.

Crypto payment cards gain momentum across Latin America

The arrival of the Nexo crypto card reflects a broader industry trend as financial technology firms increasingly integrate cryptocurrencies into traditional payment systems.

Companies operating in inflation-prone economies are exploring stablecoins and crypto-backed payment products that allow consumers to preserve purchasing power while maintaining easier access to everyday spending.

Western Union has already announced plans to develop a stablecoin-powered prepaid card for markets experiencing persistent currency instability. Meanwhile, Brazilian fintech giant Nubank has revealed ambitions to test stablecoin functionality within its credit card ecosystem, highlighting growing institutional interest in blockchain-based payment infrastructure.

Industry observers see hybrid payment cards as an important step toward mainstream crypto adoption because they eliminate one of the biggest barriers facing digital asset holders—the need to sell investments before making purchases.

Commenting on the evolution of digital finance, Antoni Trenchev, Co-founder of Nexo, has previously emphasized the company’s vision of integrating traditional finance with blockchain technology, stating that digital assets should become “part of everyday financial life” rather than remain isolated investment products.

As competition intensifies among crypto lenders, exchanges and fintech providers, products that seamlessly combine payments, borrowing and yield generation are expected to play an increasingly significant role.

For Nexo, Argentina offers an ideal testing ground. With one of the highest rates of cryptocurrency adoption globally and strong consumer demand for alternatives to the local currency, the country provides fertile ground for innovative financial products.

The success of the Nexo crypto card will likely depend on customer adoption, evolving regulatory developments and how effectively the company can integrate digital assets into everyday commerce. If the rollout proves successful, it could serve as a blueprint for further expansion across Latin America, where millions of consumers are already turning to cryptocurrencies as an essential part of their financial lives.