Cardone Capital buys 1,200 Bitcoin using rental income from 2,000 new units

Cardone Capital has added approximately 1,200 BTC while expanding its multifamily real estate holdings by about 2,000 apartment units, according to a statement from founder and CEO Grant Cardone on Aug. 28.

Cardone said on X that the company was choosing to intensify its focus on the two-asset model even as other institutional investors turn toward data-center opportunities.

Cardone Capital did not publicly disclose the purchase price for the latest 1,200 BTC acquisition, the exact transaction date, or which individual investment funds will hold the newly acquired Bitcoin.

How Cardone Capital uses rental income for BTC

The central feature of Cardone Capital’s Bitcoin strategy is its attempt to connect recurring rental cash flow with systematic BTC purchases.

Rather than relying exclusively on fresh equity raises or debt financing to build a Bitcoin treasury, the company has described a model in which income generated by selected multifamily properties can be redirected toward Bitcoin purchases.

The approach uses dollar-cost averaging, allowing purchases to occur periodically rather than depending on a single market entry point.

“While Institutions pivot to data centers Cardone Capital double downs on Multi-Family/BTC model, adding ~2000 units and 1200 BTC.”

Cardone has previously explained the rationale behind the strategy in terms of increasing property cash flow and using market weakness as an opportunity to accumulate BTC.

“We work to improve the cash flow of the real estate and buy more bitcoin as it falls,” — Grant Cardone, founder and CEO, Cardone Capital.

The company has cited multifamily properties, including a 366-unit complex in Boca Raton, as part of the broader structure supporting its real estate-and-Bitcoin approach.

Cardone Capital says its strategy is designed to combine the recurring income characteristics of property with the potential appreciation of Bitcoin.

Instead of treating BTC purchases as a separate corporate balance-sheet decision, Cardone Capital’s Bitcoin model attempts to make real estate cash generation part of the mechanism for accumulating the digital asset.

Cardone Capital targets 10,000 BTC

The latest acquisition also fits into Cardone Capital’s longer-term ambition to build a substantially larger Bitcoin position.

The firm has promoted a strategy involving multiple specialized investment funds and has previously stated an objective of accumulating as much as 10,000 BTC over time.

Its investment materials describe a structure where monthly rental income can be used to acquire additional Bitcoin while investors maintain exposure to income-producing real estate.

The company’s website currently presents real estate and Bitcoin as complementary components of its investment strategy.

Cardone Capital says it manages more than $5 billion in assets and has more than 20,000 investors, although the performance figures and projected returns published by the company should not be interpreted as guarantees of future results.

The expansion of Cardone Capital’s Bitcoin holdings therefore comes as the firm continues to develop investment products around the intersection of property and digital assets.

However, the strategy carries risks that crypto investors need to consider. Bitcoin remains highly volatile, while multifamily real estate is exposed to interest rates, property values, occupancy levels, operating expenses and local housing conditions.

Combining the two does not eliminate those risks; instead, it creates a portfolio structure in which movements in both markets can influence investment performance.

Cardone Capital itself warns in its investment disclosures that Bitcoin is highly speculative and that actual performance may differ from expectations. Its private investment structures can also have restrictions on liquidity and investor access.

What the 1,200 BTC purchase means for investors

The significance of Cardone Capital’s Bitcoin expansion extends beyond the size of the latest purchase. It highlights the growing experimentation among investment managers with ways to generate Bitcoin exposure through existing businesses and cash-flow-producing assets.

The firm’s latest move also follows earlier Bitcoin purchases during periods of market weakness. In June, Cardone Capital reportedly acquired 282 BTC for about $18 million when Bitcoin was trading near $63,000, following another purchase of roughly 130 BTC valued at about $9.7 million.

Those transactions illustrate the company’s stated preference for accumulating Bitcoin over time rather than making its entire allocation in one transaction.

A prolonged decline in BTC could reduce the value of the treasury, while weaker rental income or higher property expenses could reduce the capital available for future purchases.

At the same time, the addition of approximately 2,000 apartment units alongside 1,200 BTC indicates that Cardone Capital’s Bitcoin strategy remains closely tied to the company’s broader real estate expansion rather than being a standalone crypto bet.

Whether the model can reach its 10,000-BTC ambition will depend on future property cash flows, Bitcoin prices, financing conditions and the firm’s ability to continue expanding its investment funds.