Amazon UAE’s Prime Day returns June 24–30 with up to 70% off

Amazon UAE’s Prime Day will run from June 24 at 12:01 a.m. UAE time through June 30, offering Prime members exclusive discounts across more than 30 product categories at www.amazon.ae/primeday, alongside deals on Amazon Now and Amazon Bazaar.

New research from HarrisX, commissioned by Amazon, found that 81% of UAE shoppers say finding a good deal feels satisfying, while 74% say it makes them feel like a smart shopper. The seven-day event spans categories including everyday essentials, electronics, beauty, fashion, home, kitchen, and Amazon Devices, alongside trending finds on Amazon Bazaar.

Fast, free delivery for Prime members

The research also found that 94% of UAE shoppers rank free delivery as their most valued membership benefit. During Prime Day, Amazon Now will offer delivery within minutes on everyday essentials and fresh products, with free delivery on orders over AED 25. New Amazon Now shoppers can get up to 50% off their first four orders and up to AED 20 off every subsequent order during the event. Prime members also get free Rush 2-hour delivery on orders over AED 100.

Stefano Martinelli, Vice President of Amazon Middle East, North Africa, and Turkey, said: “Life in the UAE moves fast, and our customers expect us to match that pace, that’s why we’re focused on fast delivery across thousands of products, including delivery in minutes with Amazon Now.

Prime Day is where that speed and selection meet unbeatable value, with incredible deals and even more ways to save, exclusively for our members. The value of Prime keeps growing, and this year is no exception. There’s never been a better time to be a Prime member in the UAE, and we hope shoppers make the most of it.”

Deals by category

Shoppers can save up to 30% on everyday essentials and fresh products, including coffee, water, laundry, and cleaning supplies, from brands such as Nespresso, Lavazza, Acqua Panna, San Pellegrino, Alpro, Al Ain, Ariel, and Dove. Amazon Now categories including fresh fruit, vegetables, meat, seafood, dairy, frozen foods, and beverages will see discounts of up to 70%, from brands including Driscoll’s, Dole, Barakat, Sadia, Fresh to Home, Wall’s, Galaxy, Magnum, and Al Ain Farms.

Electronics shoppers can find up to 40% off Samsung, Lenovo, Sony, Hisense, JBL, LG, PlayStation, Nintendo, Meta Quest, Xbox, and Canon products, including smartphones, laptops, monitors, TVs, gaming consoles, VR headsets, and headphones. Amazon Devices including Ring, Echo, and Kindle will be discounted by up to 70%.

Beauty and skincare deals run up to 60% off on brands including Dior, Gucci, Versace, Yves Saint Laurent, Lancôme, NIVEA, L’Oréal, KéRASTASE, Dyson, and OLAPLEX. Fashion and accessories will see discounts of up to 50%, including shoes, bags, watches, sunglasses, and luggage from Boss, Lacoste, Skechers, Marc Jacobs, Tissot, Emporio Armani, Michael Kors, Ray-Ban, and Samsonite.

Home and kitchen appliances, including robot vacuums, air purifiers, coffee machines, and washing machines, will be discounted by up to 35%, from brands including Dreame, Dyson, Levoit, roborock, Samsung, Ninja, and De’Longhi. Parents can find up to 50% off toys, baby essentials, and car seats from LEGO, Pokémon, Pampers, Huggies, and Mustela.

Prime Day also includes international deals from Amazon US, UK, and Germany via the Amazon.ae Global Store with free international delivery, and finds starting from AED 4 at amazon.ae/bazaar. Prime members can get up to 30% off orders over AED 200 and up to 20% off orders above AED 100 on Bazaar using code APD10 (terms apply).

Additional ways to save

According to the HarrisX research, 44% of UAE shoppers compare prices during major sales events and 33% hold off on purchases until events like Prime Day. Members have several ways to maximize savings during the event:

• Amazon Credit Card: Prime members can earn up to 6% back on Prime Day purchases. New applicants between June 17–30 can earn an additional 25% off (up to AED 150) plus a welcome bonus of up to AED 500. Cardholders also get an additional 30% off (up to AED 30) on Amazon Now essentials during Prime Day. Terms apply.
• Instant bank discounts: Members can get up to 20% off using ADCB Credit Cards and up to 10% off using Mastercard Credit Cards on eligible orders. Terms apply.
• Amazon.ae eGift Cards: Purchasing an eGift Card worth AED 300 or more between June 22–30 earns up to AED 45 in promotional credit. Terms apply.
• Buy Now, Pay Later: Members can split payments into four interest-free installments through Tabby and Tamara. Terms apply.
• Bank installment plans: 0% installment plans are available at checkout from a range of banking partners. Terms apply.

Joining Prime

UAE customers can join Prime at www.amazon.ae/prime for AED 16 per month or AED 140 per year. Membership includes fast and free delivery, exclusive deals, early access to sales events, Prime Video, Prime Gaming, free Deliveroo Plus Silver, free fuel delivery with Cafu, free international shipping on Amazon Bazaar, and 10% off Amazon Home Services. Members can shop via the Amazon app or at www.amazon.ae/primeday.

This is a press release. The Bit Gazette did not independently verify the claims, statistics, or promotional terms in this release. For questions or interview requests regarding this announcement, contact amazon@ipn.ae.