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Crypto.com announced a $1 million donation to After-School All-Stars on March 2 during a Los Angeles Kings game at Crypto.com Arena, marking one of the largest charitable commitments by a cryptocurrency exchange amid the sector’s ongoing image rehabilitation following the FTX collapse.
The initiative positions Crypto.com as a socially responsible corporate partner while simultaneously leveraging sports sponsorship for brand visibility.
The Crypto.com Arena ceremony represents a collaboration between Crypto.com and the LA Kings to support youth development initiatives through a nationally recognized nonprofit network.
After-School All-Stars provides free after-school and summer programs, along with family support services, to underserved students across the United States.
Founded in 1992, the nonprofit has grown to more than 18 chapters, operating hundreds of school-year and summer program sites in dozens of cities, reaching nearly 150,000 students annually.
Organizers say the funds presented during the Crypto.com Arena ceremony will help expand programming capacity across its chapters.
“After-School All-Stars is doing vital work to expand opportunity for young people during the hours when support matters most,” — Matt David, President of North America and Chief Corporate Affairs Officer, Crypto.com. “At Crypto.com, we believe strongly in investing in our communities and this donation reflects our commitment to helping empower students to learn, grow, and thrive.”
David added that the company is “proud to extend our partnership with the LA Kings, the Kings Care Foundation by supporting After-School All-Stars and the meaningful impact they deliver for families across the country.”
The Crypto.com Arena ceremony will be attended by Luc Robitaille, President of the Los Angeles Kings, alongside executives from the participating organizations.
A key moment of the Crypto.com Arena ceremony will involve remarks from Arnold Schwarzenegger, who founded After-School All-Stars with the goal of providing structured, supportive programming during after-school hours.
“I founded After-School All-Stars because every kid deserves a real chance to succeed, no excuses,” — Arnold Schwarzenegger, Founder, After-School All-Stars. “When you give students mentorship, and opportunity, they rise to the challenge. I believe in results. With partners like Crypto.com stepping up, we can reach more students, open more doors, and build stronger communities across America.”
Andrea Bazán, President of After-School All-Stars, also emphasized the operational impact of the funding being recognized during the Crypto.com Arena ceremony.
“When you invest in our students, you invest in their futures, and change lives,” — Andrea Bazán, President, After-School All-Stars. “We are thrilled and grateful for this outstanding support from Crypto.com, the LA Kings and the Kings Care Foundation, which will go a long way to enrich our programs across Los Angeles and our national network.”
The Crypto.com Arena ceremony is part of a broader in-game and fan engagement initiative tied to the March 2 matchup.
Students from After-School All-Stars Los Angeles will attend the game, participate in pre-game drumline performances outside arena entrances and take part in in-game experiences.
Luc Robitaille underscored the team’s commitment to youth-focused initiatives during the Crypto.com Arena ceremony announcement.
“The LA Kings are proud to partner with After-School All-Stars, to reinforce a shared commitment to empowering young people and creating meaningful opportunities for them to learn, grow, and succeed,” — Luc Robitaille, President, Los Angeles Kings. “We are deeply committed to giving back to our community, and we believe investing in youth development is one of the most impactful ways we can help build a stronger future for Los Angeles.”
Additional fan activations tied to the Crypto.com Arena ceremony will include promotional sweepstakes and in-arena giveaways designed to engage attendees while spotlighting the charitable initiative.
For the general public, the Crypto.com Arena ceremony illustrates how corporate sponsorships in professional sports are being leveraged to deliver measurable community impact.
For stakeholders in both sports and digital finance sectors, the initiative demonstrates how brand partnerships can extend beyond naming rights and into direct social investment.
As the Crypto.com Arena ceremony unfolds during one of the NHL season’s regular matchups, organizers say the focus will remain on expanding educational access and sustaining long-term youth development programs nationwide.
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